OSANG OMBAO
Communications Professional
DIGITAL
Though traditional media have been the means for mass communication for decades, digital media have increasingly gained popularity and has proven to be an efficient tool, especially social media. For years, I have worked hand in hand with IT teams and web developers to revamp websites and make them user friendly for them to have easy access to information and services the organization offers.
On the other hand, social media have been an effective tool to expand reach efficiently and effectively with its metrics to help one improve on how to target specific demographics or launch a successful campaign for the general public.
Whether it be on revamping and managing websites or engaging audiences on social media, my approach to designing digital communications plan and content creation has always been human centered, which has proven to be the effective kind of approach to engaging audiences.
Website Revamp & Management
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Social Media
5%
Average Engagement Rate on Facebook
which is above the benchmark for NGOs
Engagements on FB
24,454
Audience
on FB
406,898
Impressions on FB
0.74
Ave. Engagement Rate on Twitter
which is above the benchmark for NGOs
Click on the bubbles to see the performance of the social media accounts I have recently handled, based on engagement rates and how it performed good compared to the latest benchmark study on engagement rates, which can be seen here.
Though Facebook and Twitter had been the popular social media platforms for years, Instagram and LinkedIn had proven to be good platforms to increase reach to specific target demographics and have ventured into increasing the presence of UNDP-Philippines online.
